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See communications differently...

About
 

See communications differently.
 
See it like a journalist – what is the news? Why do I care?

 

See it like a communicator – what do I want to say? How do I get the right people to listen? 

 

See it like a media consumer – what are they saying? Why should I pay attention?  

 
Working with Crystal Communications, you can answer all these questions while staying true to your brand, and your core business principles.
 
You can communicate differently, effectively, and holistically, with the help of Crystal Clear Communications. 

To play, press and hold the enter key. To stop, release the enter key.

Services

 

From inception to execution, Crystal Clear Communications offers complete communication solutions, including:  

 

  • High-level communications consultation

  • Compilation of client-need specific communication strategies

  • Internal, external and stakeholder communications plan drafting

  • Content generation for client platforms and publications, electronic and traditional

  • Media Relations and Communications training 

Publications

How to get quoted in the media

 

Crystal Clear Communications owner, Christelle du Toit is co-author, with Damaria Senne, of an independently published e-book, How to get quoted in the media, published by Damaria Senne Media. The book bridges the gap between SMMEs and NGOs and the often daunting media industry.

 

The book serves as a guide for companies and causes to tell their stories in the mass media without incurring unnecessary costs.

 

Itumeleng Mogaki, a PR practitioner and former journalist, has high praise for the book. “How to get quoted in the media educates businesses on how to build meaningful and long-lasting relationships with the media. This is a step-by-step guide on how to make friends with the media without irritating or inundating them with irrelevant information.”

 

(Click on the image to the left to purchase this e-book.)

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